678.823.8228
Joellyn "Joey" Sargent
Principal, BrandSprout LLC
Joellyn "Joey" Sargent is principal of BrandSprout LLC, a strategic marketing and management consulting firm helping organizations achieve dramatic growth, turning daunting business challenges into compelling successes.
For more than 20 years, Ms. Sargent lead marketing strategy and management initiatives for businesses ranging from start-ups to Fortune 100 companies, creating strategies to build brand awareness, engage customers and increase market share.
She held senior marketing and executive positions with global responsibility for branding, marketing strategy, technology development and product management at companies including UPS and BellSouth (now AT&T).
Ms. Sargent served as EVP of CenturyPoint Mortgage, Vice President of Marketing for Premiere Global Services, and VP of Marketing and Product Management for Glenayre Technologies. She also launched start-ups including NetByTel, ImagePro Advertising and Artfully Blessed.
An expert in marketing and communications, Ms. Sargent has judged the Web Marketing Association's WebAwards competition and the Business Marketing Association's National BMA Awards. She has twice been an honoree in the Atlanta Women in Technology "Woman of the Year" awards.
Ms. Sargent has presented at industry conferences from Vancouver to Barcelona, including Digital Atlanta and Intel's annual customer conference. Her articles and remarks have been published in the Huffington Post, Fox Business, Social Media Today, CareerBuilder, BNET/CBS Interactive, Call Center Magazine, TMC.net and CNET News.
Ms. Sargent is an enthusiastic volunteer, serving as Marketing Program Directo for Women in Technology (WIT) and as a member of the board of directors for Nicholas House and participating in regular mission trips to Honduras.
She holds an MBA from Embry-Riddle Aeronautical University.